Joseph B. Malki
This unique, one-of-a-kind event represents a milestone in the evolution of the sustainable culture movement and the emergent green economy. Many of the groups involved in this Earth Day Be-In collaborated on the World Environment Day events in June 2005 in San Francisco. The San Francisco Bay Area region is the “mothership” of sustainability solutions with the world’s largest concentration of green start-ups and environmental non-profit groups, and a vital society whose values and innovations are leading the way to a thrivable future. A combination symposium, exhibition, rally, multimedia concert and dance party, the Digital Be-In’s cutting edge entertainment carries the message and content of the event to a wider demographic of progressive young people who are highly networked, digitally empowered and already living the values of a sustainable culture.
The Digital Be-In reaches over 1000 influential attendees and thousands more through its live netcast, social network discussions, multiple websites featuring content from the event going forward, and media impressions. This prestigious showcase event has been sponsored by leading technology companies, including Apple Computer, Microsoft, AT&T, Kodak, Adobe and Alexa Internet, as well as social enterprises such as the United Nations, Electronic Frontier Foundation, Rainforest Action Network and Whole Life.
The 2006 Earth Day Be-In offers outstanding sponsorship opportunities for companies and institutions seeking to reach and influence the trend-setting edge of digital technology and the emerging green economy. The Earth Day Be-In is designed to serve as a launching platform for SOLUTIONS FOR A SUSTAINABLE CULTURE.
Digital Be-In 14 offers a variety of opportunities for sponsors to reach opinion leaders, press and a receptive public interested in SOLUTIONS FOR A SUSTAINABLE CULTURE. All presentations and content associated with the EARTH DAY BE-IN will emphasize new projects and initiatives: actions! We encourage sponsors to use the Be-In as a launching platform for products and campaigns that are making a difference. Outreach via marketing messages, the Be-In website, associated organization websites, social networks and public relations will be designed to inform and connect the public with sustainable culture resources. 2006 is a vital year for shifting the tide of awareness and action toward sustainability and April 22, 2006 promises to be a pivotal date. Please contact Michael Gosney or Justin Weiner from GCI for details on sponsorship programs.
Digital Be-In attendees, at the event and via netcast, website, blogs, WIKIs and social networks, include opinion-leading and trend-setting:
This year’s Earth Day Be-In attendees also include:
Green Frontier Exhibition
Since the 8th Be-In (when the Real Audio crew flew down from Seattle), the event has been beamed to a global audience via a state-of-the-art live netcast featuring streaming video and audio. In addition, the netcast exposure continues long after the event as visitors to the Be-In website explore a permanent archive of photos and stories from the event.
This year, the Digital Be-In is working in partnership with the successful social network Tribe.net, which will be featuring the event as the first to use Tribe’s new technical features to promote live events and provide ongoing forums on the event themes that can be presented on various websites as well as within the Tribe community. The live video netcast and on-the-fly photojournalism and blogging will extend the reach of the event’s content and messages via an archive of the event that will be accessed from multiple websites and well-exposed for months (and years) after April 22, 2006.
Past Digital Be-Ins have generated far-reaching media coverage. This year, the Digital Be-In is working with several local and national publications on promotional exposure through ads and other tie-ins. Several web-based magazines and services will also cover the event, before, during and after April 22. Editorial coverage is already in place for Bay Area newspapers, with radio and television coverage expected as well. Green Century Institute is also working on television network opportunities for exposure.
The 9th Be-In was also featured on ZDTV’s The Site program on MSNBC with a reach of 22 million households, and featured as a live netcast on the Site website, referring thousands of its to the site. Yahoo! sponsored the 10th Anniversary event and drove thousands to the Be-In site with banner announcements rotating on several million pages. The Be-In has established itself as a high profile online event, and this year will be working with several media and social network partners to further expand the reach of the live event and associated content.
The Digital Be-In has been covered in many publications, including the San Francisco Chronicle, the SF Weekly, San Francisco Bay Guardian, Microtimes, the Atlantic Monthly, Wired and other local and national publications. This year the event is working with several publications addressing the sustainable culture movement as well as technology, and local San Francisco press.
Skills in Berkeley
Sponsorship Inquiries – contact us
Be-In 14 Volunteers – Kalle Cook - 510 703 7049